Head of Marketing, SensorUp
Barbara Shackleton is a global marketing leader with a proven track record of leading winning strategies for start-up, enterprise and SaaS companies. Her blend of technical savvy, business acumen and creative thinking has contributed to the building of top global brands driving revenue and competitive differentiation for world-class companies that include Microsoft, Citrix, BlackBerry and Igloo Software.
She co-founded SoundNebula, a B2C cloud-enabled audio recording app, with sales in 100+ countries. Barbara is an inventor with US, Canadian and European patents and has a BA from McMaster University.
Barbara also serves on volunteer boards where, most recently, she led digital transformation initiatives securing their future despite the global pandemic.